How Businesses Can Profit from Having Videos on Their Websites

Today, the use of the internet has become such an important aspect of many people’s lives. Its usefulness can be felt in various fields such as entertainment, education, and commerce. More than ever, individuals now are using the internet as a means to generate income. New entrepreneurs set up their own business websites to advertise services and merchandise they wish to sell.

A practice that is currently becoming more popular is the integration of custom videos on a site. The inclusion of video clips on a website creates a more interactive experience for site visitors. This also makes the site more dynamic and engaging for potential customers.

Business owners who appear in front of the camera can make an impression on the site visitors by being personable and warm. It’s an effective way to build rapport with potential customers. They also lend credibility to their business by revealing their true identity on a video, and not hiding behind a cloud of anonymity. This provides reassurance to the customers that they are dealing with a legitimate enterprise.

A video presentation is a very powerful way to deliver a message and can be used for many things. Complicated ideas can be explained by breaking them down into ‘how to video’ clips that offer a step by step demonstration on how to use a product, or sign-up for a service. Presentations that require graphs and the use of Venn diagrams can also be shown using a video reel that has been edited by a professional. The company’s history as well as its statement of intent can be effectively conveyed in a matter of minutes by using an introduction video. This is an effective way to build trust and introduce a brand.

Some people have a very short attention span, and lose interest on a topic if they have to read pages of information. These are potential customers that are being lost. This is why many entrepreneurs are investing in a professional video editor to help make their videos. However, those who are just starting out, and are more into Do It Yourself Projects, can simply record their own videos for their websites. There are many affordable, and even free software they can download from the internet to help them edit their footage in a creative way.

Another reason that videos have become immensely popular on many sites is because sites that include videos rank higher on a search engine; especially if strategic keywords and tags are used for the title and descriptions of the videos. More visibility for a website leads to more site traffic and potential business earnings.

Turning site visitors into customers can be a challenge. A lot of people who have never done business online might find this process confusing. The use of videos can help potential customers feel welcome and less intimidated by guiding them on how to navigate the site.

Videos are an effective tool that can be used to provide good customer service says Paul Hubbard Videographer. This can help online businesses build a clientele, and increase their chance of making better profits.




Kieran Donnelly / March 18, 2015 / Business

6 Ways NLP Training Can Help Your Business Succeed

NLP Training aims to help you build rapport, improve your communication skills, and set your mind towards one goal, thereby avoiding any mental distractions and indecisions. This is important not only for a business owner but also for that owner’s entire team to steer their sails towards the right direction. What is NLP exactly?

Originally, NLP or neuro-linguistic programming is a form of psychotherapy begun in the 1970s that has grown into an industrial practice across industries, especially those that need direct interaction with customers and clients, such as sales and business development. NLP is best understood by explaining its three parts.

The term “neuro” refers to how a person’s mind is reflected by his body. It signifies harmony in mindset and action to realize his goals. “Linguistic” refers to a person’s thoughts and insights channeled through intrapersonal and interpersonal communication. The power of words is optimized to influence and be influenced. “Programming” refers to the behavioral patterns you want to see through linguistic approaches your mind receives and your body enacts. Essentially, NLP serves as a user manual to hack your brain and use it to achieve your goals, whether it needs influencing yourself or other people. This makes NLP training an essential part of any business.

Here are six ways how NLP training can help your business succeed.

  1. It develops people skills

It helps build professional and personal relationships. Business always starts with an informal relationship among bosses, employees, customers, clients, partners, and prospects. Knowing your way through other people’s minds to influence their behavior will ensure nothing but success and loyal people around you.

  1. It improves presentation and public speaking skills

Securing the approval of big clients and investors is a daunting task. However, since NLP training involves self-management techniques and organization skills under pressure, you will be able to control your behavior through intrapersonal communication (or what people call “psyching up”) while influencing other people to accept and adopt your mindset using language patterns.

  1. It improves mind-body coordination

Not every idea becomes a reality, and not every thought becomes an action. The body does not always follow what the mind says because the connection is weak. Some people call it indecision and weak resolution, but it can definitely be improved by opening the channels through language patterns that encourage self-esteem and self-belief. You can change your behavior by channeling your inner thoughts effectively. Imagine the great ideas that you can turn into reality.

  1. It helps you understand how your customer thinks

Many spoken words are misleading. That is because words do not always match thoughts, while those that clearly reflect thoughts are not responded to properly using the right behavior. Because NLP training helps you understand how language, behavior, and mindset go in synch with one another. You will learn how to respond properly when faced with a difficult and a fickle-minded customer.

  1. It lets you master the art of negotiation

Negotiating is a matter of choosing the right words that compliment and complement another person based on the little nuances, such as gestures, facial expressions, tones, speaking behaviors, and spoken words. NLP training helps you become more sensitive, appreciative, and receptive of another person’s thoughts. Thus, you will be able give the most convincing responses according to another person’s emotions and state of mind.

  1. It helps you realign your goals

Your brain is home to thousands of transient thoughts and ideas you never knew you had. It is hard to pick up what goal exactly you should follow if a lot of things bother your mind. Unfortunately, a business cannot survive if the person managing it does not know how to set his goals and set his direction towards that goal. NLP training will help you establish your goal, follow it, and believe in your own abilities.

Always seek a reputable company to carry out NLP training, similiar to Toby & Kate who are based in London.

Kieran Donnelly / March 13, 2015 / Business

What is a Portfolio Management Software?


Portfolio management software programs are now one of the tools used by individual entrepreneurs and investors. A businessman’s personal portfolio accumulates and encompasses several accounts which could include brokerage accounts, savings accounts, and IRAs. As keeping track of all of these accounts will be a frustrating task that eats up time and effort, the creation of this software is a dream come true for these businessmen.

While the portfolio management software is seldom free, matching personal needs would be a more important issue than using free portfolio trackers online. Aside from the cost, the next thing to hurdle would be to learn to use the software program. It may take time to figure it out, but once managed, will become user-friendly and could handle all business and personal needs which, in the long run, would compensate for the monetary cost and time spent.

The software program has a wide array of options that can be selected. This can help distinguish several assets, which is very important since industry reports can now be correctly generated. The program can also handle standard transactions such as cash dividends, selling, and buying. It can also be programmed to handle data points, such as return of capital and short sales.

Tracking the performance together with tax liability issues can be handled by the software wherein various programs will allow specific security “lots” for a transaction. A “lot” represents the number of units that are involved in a given trade. Reinvestment of dividends earned on stocks and mutual funds may take a long time to track, but the software will make short work of it. It will automatically match buy and sell lots for different accounts that would also help in tax exposure reduction.

Generating reports is another feature of the software. This will help in analyzing the investments in the portfolio. All that is needed is to program the software not only to give reports that may interest the user, but also ones that are not currently used in the analysis. These extra reports could provide further enhancement to the portfolio’s overall evaluation.

Projected cash flow reports can be generated from the software, too. This will give a forecast of the cash income of the portfolio that comes from interest, bond maturities, and dividends. This will be particularly useful for businessmen in retirement that rely more on income-related investments. It can also assist in redeploying capital from bond maturity that is about to reach the due date.

Kieran Donnelly / March 11, 2015 / Business

How to Plan the Perfect Corporate Party

A corporate party is a chance for coworkers to relax, have fun, and celebrate all of the achievements that their company has accomplished. It’s also a great opportunity to build team morale and camaraderie. So for this occasion, it’s imperative that everyone attending has a good time.

Great parties are planned in advance. The first thing to do would be to secure a venue. Reservations should be made weeks in advance. This gives the party organizers time to set up arrangements for entertainment and catering that fit the company’s budget. Naturally, during the holiday season, venues tend to get snapped up fast so for those companies who are not having a holiday-themed corporate party, the best time to hold their event would be after the year’s end, or after the hullabaloo of the holidays has calmed down. The first quarter of the year is when business tends to slow down. This is also when some companies from the entertainment industry offer discounts to boost their businesses.

If guests and clients will be attending the corporate party, a formal invitation should be sent out. Not everyone feels comfortable with an evite. Some still prefer to receive a proper, paper invitation. Details that should be included in the invitations are: the address of the venue, date and time of the event, the scheduled program, and lineup of entertainment. If there’s a dress code for the party, it should also be noted in the invite.

Party organisers also would have to decide if they want to have a themed party such as 80s night and the like. Employees can help come up with ideas for a theme, and they can put it into motion with a vote. Themed parties, however, can be a little tricky since not everyone might want to dress up.

When it comes to choosing the entertainment, the party organisers have to consider the sensibility of the attendants. It also has to be suitable to the venue. Some of the favorite options include: corporate magicians, musical acts, and DJs. The entertainment sets the mood of the party, so selecting the right one is vital to the success of the event.

Having a photo booth is a real trend for the past couple of years, hiring a photo booth is easy and affordable from a local company, similiar to OMG! photo booth hire Hertfordshire.

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To cap off the evening, handing out giveaways will be the perfect move. Gift bags are a thoughtful way of sharing some goodwill and thanking everyone for all the hard work that they’ve put into the company.

Planning a corporate party can be challenging, but with careful organizing and a little bit of patience, this task can be fun and rewarding for everyone involved.


Kieran Donnelly / March 2, 2015 / Business

Purchasing the Office Equipment for Your Business

Running your own business calls for having the most reliable, yet affordable office equipment that you can use for a long time.

Hardware and Software Advice

Make sure your purchases will answer your business needs and can be upgraded for long-term efficiency. If applicable, buy in bulk and from the same brand. Always ask for a free trial and a money-back guarantee. Choose products that are compatible with your existing equipment and have features that are most useful to your business. Also, make sure a round-the-clock technical support is offered with your purchase.

PC Tips

To be more productive in your business, choose a PC that provides the basic office and Internet functions, has a high-resolution monitor, and a big memory space to let you manipulate and store large data efficiently.

Printer Pointers / Photocopiers

  • Inkjet Printers. They are a big advantage to small businesses that need to produce good quality black-and-white and color prints since the ink cartridges they use are inexpensive. But they only let you print a small number of pages per minute, and you have to buy a whole color cartridge if just one color runs out.
  • Laser Printers. Small to medium businesses that need to produce a large number of color-highlighted documents will benefit from them. You can buy their color toners separately, but this only saves you money, not time.
  • Multifunction Units. They can best serve businesses that are big on scope of services but are short on office space. It may be best to choose a higher-priced model that delivers the highest quality prints and will work efficiently for many years to come. You’ll also benefit from their printing, scanning, and copying functions. This means you can forego buying a new copier and fax machine!

Always compare suppliers using photocopier rental for free before you take the plunge!


Kieran Donnelly / February 14, 2015 / Business

The Importance of Business Funding and its Sourcing

Setting up a business without enough money, savings or funding can be a disaster waiting to happen. Many individuals and business owners who develop a business concept without the correct funding or back up of cash flow for when things go wrong will often find keeping their business and their head above water, incredibly difficult. Money unarguably moves your business forward by providing necessary and essential fuel for growth and development. The revenue that your business makes will obviously provide some of the funds necessary to keep your business afloat, but you should never rely on revenue alone. This is why outside or third party funding funding comes in handy.

Payroll Finance and Funds

It’s important for any business to pay their employees on time each month, or week. The date in which an employee is paid should be stuck too, to ensure that they do not become gruntled or unhappy. However, revenue and customers do not always pay companies at the right time or when they should, which means one month you may be out of pocket. Additional funding acts as backup and will always allow you to pay your staff on time and provides a shortfall created by any timeline gap between sales transactions, paying employees and invoice payments.

Inventory Finance and Funds

Once you have launched your company, it’s important to keep an eye on your inventory and keep it maintained in order to have enough products to sell when in demand. If your company produced and manufactures its own products you need to ensure that your business has enough funding to produce your inventory or enough funding to buy inventory from a manufacturer.

Startup Funding

Before launching your business development concept you don’t necessary need funding right away, but when it’s time to physical build the business, funding becomes a crucial aspect. Startup funding can be incredibly useful, especially for paying for things such as hiring employees, marketing, equipment, insurance, licences and facilities.

How can I raise these necessary funds for my business?

There are many different methods which entrepreneurs and business owners can use to kickstart the fundraising process. Here are just a few simple ideas which you may wish to consider:


Crowdfunding can be a great way to achieve the necessary funds you need to get your business started or to cover the costs of particular aspects of your business. With so many crowdfunding sites available today it means you can go right ahead and kickstart your crowdfunding project in no time at all. Popular crowdfunding websites such as Fundable and Indiegogo are great platforms to fund small and large business respectively and quickly.

Friends and Family

If you do not wish to reach for your credit card just yet due to the lack of savings to help inject funds into your growing business, you may wish to consider inviting friends and family to invest in your business idea. It’s incredibly important that you make individuals aware that their money may not be returned (in the event something goes wrong). But in most cases family and friends will want to help and invest in you, not particularly your business. If everything is successful you, it’s always nice to reward those who helped you in the beginning when you needed it most.

Kieran Donnelly / February 12, 2015 / Business, Finance

FCA Compliance — Is Authorisation A Required Step for your business?


Before a firm or individual can conduct certain financial activities in the United Kingdom, they must first be authorised by the Financial Conduct Authority (FCA). This is detailed under Section 19 of the Financial Services & Market Acts 2000 (FSMA), which states that any firm or individual who carries out regulated activities are required to have FCA authorisation unless they are exempt from getting authorised (to be discussed later). Failure to comply with this necessary step is considered a criminal offence and the owner may be charged with fines or be indicted with a maximum sentence of two years imprisonment.

FCA authorisation is an important step as it helps the UK government in monitoring regulated financial activities (e.g. issuing e-money, advising on investments, accepting deposits, etc.) as well as help in tracking and cracking down businesses doing illegal and shady financial activities such as money laundering. Compliance with the FCA will allow you to conduct your business in the UK without worries.

Certain firms and individuals can be exempt from getting FCA compliance. Examples of firms that are exempted are financial firms (i.e. comprised of accountants, solicitors, etc.) and insurance and/or mortgage firms. Consumer credit firms, however, are not exempt but they have a different method of acquiring FCA compliance, which is detailed in the FCA’s official website and the Perimeter Guidance Manual (PERG). There are other exclusions as well, which does not require FCA authorisation, which include introducer exclusion and overseas persons exclusion.

Should you have queries with regards to FCA compliance and authorisation, always seek out a compliance firm for professional advice.

Kieran Donnelly / February 10, 2015 / Business, Finance

Why Outsourcing Payroll & HR Is Important to a Small Business

payroll image

Many small businesses face diverse challenges. They must deal not only with fluctuating business cycles but also with important personnel matters. Constant vigilance and planning are necessary to ensure that internal systems are in place, while monitoring day-to-day business operations. It’s also important to note that sufficient capital is necessary for the business to take off and expand. Hence, prudent use of funds is imperative.

Outsourcing certain functions in the organisation – like HR and payroll — has emerged as a sensible move for most small enterprises. When making outsourcing decisions, company heads usually weigh the added costs that may be incurred vis-à-vis the long-term cost savings that may be obtained. Business owners and managers must also do a careful investigation of the other party before finalising an outsourcing deal. Important things like track record of experience and work quality must be checked.

Among the main benefits of outsourcing Human Resources (specifically recruitment, training, performance appraisals) and Payroll is that it frees up much time on the part of the business owner and existing employees. That time can be spent running and growing the business. Instead of attending to personnel matters and HR concerns (and lots of routine tasks, including paperwork), managers/business owners may also concentrate on finding novel ways to reach out to customers in innovative ways.

It’s very important for small business owners to allot ample time for planning and maintaining competitive edge. It’s common to find many small businesses all over the world floundering and being squashed by the competition. By outsourcing functions like Human Resources, Payroll, and even Marketing, small business operators will be able to devote more time for crucial matters like tracking the firm’s progress and exploring avenues for growth.

By outsourcing, they will also be utilising the specialised skills of the other party that will assume the HR and Payroll functions. By partnering with a reputable firm with cutting-edge business solutions, small business owners will benefit from the HR expertise (including modern software tools) and hands-on payroll administration of that organisation.


There can be huge cost savings since the small enterprise need not hire and train full-time professionals. Hiring salaried HR/payroll professionals will entail other costs like health care, apart from the training cost. By outsourcing, a small enterprise eliminates these costs, along with overhead and equipment costs. The other clear upside is greater efficiency and productivity on the part of existing managers and employees.

Alongside outsourcing is the rising trend of skill-based pay organisations. A skill-based pay structure enables workers to hone whatever existing skills they have, with an eye towards being able to address future requirements. While employees and managers are busy honing skills or using skill-based pay structure, they are in effect learning and bracing the organisation for future growth. Once everything’s in place, companies can either proceed to invest on in-house teams, farm out work to multi-skilled employees, or outsource.

UK’s biggest outsourcing payroll company, supply their payroll services to companies with a minimum of 100 employees. They’re vetted and trusted to take care of your payroll –


Kieran Donnelly / January 29, 2015 / Business, HR

The Definitive Checklist for a Start-up Businesses


Have you decided to become your own boss? If so, join hundreds and thousands of others who have made the same decision — but first, how and where do you begin? There is a lot to consider and do, and this checklist is here to help you out.

  1. Researching about the business
  • Assess your financial status: Can you afford the business or do you need to find another source of money to accomplish it?
  • Do significant research regarding your competitors.
  • Come up with three or more USPs (unique selling points) — and if you fail to, it’s probably best to come up with an entirely new business idea altogether.
  • Read up on distributors and suppliers from online forums. Make phone calls to actual suppliers and ask questions. If possible, interview other businesses in the same field about your concerns.
  • Learn more about how much consumers are willing to pay for the product in mind.
  • As a sort of practice task, try selling a few units of your product on online platforms, such as eBay, just to see what response you’re going to get.
  • Finalise your business setting: Will you be home-based or do you need more commercial or industrial venues? If so, do some research on commercial property pricing in your area, or wherever you decide to set up shop — include this in your budgetary considerations.
  1. Financing the business
  • Find an accountant and ask for preliminary advice.
  • Consult with a bank manager, if possible, regarding your tentative business plan. Ask about business loans, should you need one. Let him know that you’re still in the research phase of your start-up business.
  • If more funding is necessary, feel free to look into small business grants which your start-up might be eligible for.
  • If needed, make changes to your business plan, especially the financial aspect.
  1. Seeking business partners and employees
  • The next thing is to look at your own set of skills and abilities, so you can decide which areas you’re going to need help with. You can bring in a partner for the business if you want to. If you prefer to go solo, at least talk to experienced people in the field for advice.
  • It is possible to require some outsourcing, which is a great idea for start-ups. Unless you’re 100% set with the business plan and details, hold off on the hiring to keep your costs low as much — and for as long — as possible.
  • If you can, join networking groups to meet people, achieve better exposure, and get experience and a general feel of the industry.
  1. Finalising the business name and domain
  • Before finalising your business’ name, perform some research on branding. Some names may render better perception on consumers than others.
  • Check — and double check — that no other existing enterprise or franchise has already used the name you have picked. This applies for your website’s domain, as well. If all is clear, go ahead and buy the domain as soon as you can.
  1. Setting up your physical and online shops
  • Once all plans are a go, set up your physical shop (at home or at a commercial venue). Negotiate the contract and lease.
  • Make sure you have a separate bank account for your business.
  • Work out the nooks and crannies of your IT department — staff, equipment, and software. Decide if you’re better off renting than buying materials.
  • Set up your website. If you aren’t skilled at web design and development, hire the services of a professional. Make sure the website is optimised (SEO) for various online marketing criteria.
  • Once everything is running, maintain a good list of suppliers and distributors — include backups just in case. It’s smart to test out new suppliers with smaller batches of products before going full blast to see if everything goes smoothly.
  1. Running your own business
  • You have finally set up shop — get ready to market, sell, earn, and be your own boss!

Kieran Donnelly / January 26, 2015 / Business

Top 5 Benefits Of Using Your Brand Colours On Your Corporate Uniforms


Image source – Logos 4 Polos.

Every business, either big or small, should consider providing and requiring their employees to wear corporate uniforms. You have to understand that your company is not all about your products or services. Your staff is a big part of it as well. Hence, how you and your employees present yourselves to your customers is a big factor on your success. You can make your presentation more effective by wearing corporate uniforms that carry your brand’s colours. Here are the top 5 benefits you can get from it.

It Boosts Morale

When employees see themselves wearing the same clothes with the brand’s colours incorporated in the design, it gives them a sense of belonging and lifts their pride for the company they work for. That normally results in a boost in morale, which is known to improve productivity.

It Makes You Easily Identifiable For Clients

In case you meet a client outside of the office, your client will be able to identify you instantly just by looking at your uniform. Just as people can immediately recognize policemen by their uniforms, your brand colours will also remind them right away which company you represent.

It Is A Professional Way To Meet Clients

Your clients, current and potential, will be more at ease if you interact with them in your presentable uniforms with your brand colours. It immediately encourages a sense of trust because they are assured that they are meeting with an authorised representative of the company.

It Improves Brand Recognition

Most companies are recognised by their customers by their brand colours. Every time they see those colours or logos in print ads or commercials, they are unconsciously being reminded of the association of the colours with the company and that strengthens brand recognition. You can boost that further by using your clothing as a medium.

It Is An Effective Marketing Strategy

Advertising your brand can be very costly and this is one of the major problems of small businesses. If you are looking for a cheaper option, then try using your corporate uniforms as a marketing strategy. With your brand colours used in the design, you are, in a way, promoting your business every time you and your employees are out and about, even after office hours. During their commute home or their break times, they carry your brand’s identification around and that makes the people around them aware of your company.

Colours are very effective in conveying a message and they can influence how customers react to your brand. Therefore, give your brand colours careful thought and use them not just in your billboards or packaging materials, but also in your corporate uniforms to maximize their positive effects.


Kieran Donnelly / January 6, 2015 / Business

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